Poivre: The Dior Denim Campaign explores the connection between denims history and its future. All of the images taken for the campaign are shot on an old mining water mill that was used in the gold rush in 1854. The images feature a heavy monochromatic colour palette with slight additions of lighter pinks and greens.

This campaign was marketed towards French retailer L’Eclairur for their Fall 2021 line.

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